Packaging Videos

DVD, 2002-2005

This series of video works takes found images from food packaging design, the type of images found on yoghurt pots, butter packets or milk cartons, depicting cartoon rural environments, a farmyard, rolling hills, a field of cows and cuts them out from their packaging and films them against the sky in urban public parks.

In the finished videos these fictional cartoon-like landscapes stay static in the foreground while clouds drift across the sky. The soundtrack moves on in real time, you can hear all the sounds of an urban park, the distant hum of traffic, birds singing, dogs barking and people having fun. The work offers the viewer a chance to escape from the gallery into this ridiculous artificial rural idyll.

Videos from this series have been shown at Wohnmaschine, Berlin; ArtSway, Hampshire and at the Contemporary Art Society, London.